Case Studies

Issues Management: Seminole Tribe Unveils Expansion Plans Tied to Approval of New Gaming Compact

Issues Management:
SEMINOLE TRIBE UNVEILS CASINO EXPANSION PLANS TIED TO APPROVAL OF NEW GAMING COMPACT

The Seminole Tribe of Florida and its Seminole Gaming operating unit worked tirelessly to secure legislative approval of a new gaming compact with the State of Florida. Tribe leaders previously signed the proposed compact with Florida Governor Rick Scott.…
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Issues Management: Seminole Tribe Unveils Expansion Plans Tied to Approval of New Gaming Compact

Special Event Promotion:
WHITE HOUSE CHEF HOSTS HOSPICE FUNDRAISER

Having established a presence in Palm Beach County with numerous special events over many years, TrustBridge Health was seeking entry into the Broward County market via a special fundraising dinner featuring former White House Chef John Moeller.…
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Public Relations: Kennedy Space Center Visitor Complex PR Success

Public Relations:
KENNEDY SPACE CENTER VISITOR COMPLEX PR SUCCESS

Challenge With the winding down of NASA’s space program and the mass layoffs at Kennedy Space Center in Cape Canaveral, Florida, Kennedy Space Center Visitor Complex (KSCVC) struggled with the message to alert the public that it was still open, and indeed, welcoming guests. Research conducted by the Visitor Complex had indicated that the general public was not aware of… read more →

Brand Awareness: Presidential Debate at Lynn University

Brand Awareness:
PRESIDENTIAL DEBATE AT LYNN UNIVERSITY

 Challenge Lynn University was chosen to host the third and final presidential debate of 2012. As the university was given this unique platform, Bitner Group was retained to tell Lynn’s “story” in the United States and abroad. Bitner Group needed to create brand awareness for the school itself, highlighting the leadership of its staff, the expertise of its faculty, the…read more →

Community Relations Strategy: WINN-DIXIE

Community Relations Strategy:
WINN-DIXIE

CHALLENGE For many years, Winn-Dixie suffered a significant decline in sales and brand loyalty while its main competitor emerged as a leader in customer satisfaction and community awareness. In an effort to regain its declining market share, increase brand awareness and establish overall visibility in the South Florida Market, Bitner Group proposed that Winn-Dixie create an ongoing community outreach program…read more →

Editorial Support And Writing Capabilities: SEMINOLE GAMING/SEMINOLE TRIBE OF FLORIDA

Editorial Support And Writing Capabilities:
SEMINOLE GAMING/SEMINOLE TRIBE OF FLORIDA

CHALLENGE For more than 10 years, Bitner Group has represented the Seminole Tribe of Florida’s high profile multi-billion dollar generating gaming/casino operations arm, Seminole Gaming. Seminole Gaming oversees a total of seven gaming/casino properties; two of which are opulent Las Vegas-style hotel and casinos that are part of the prestigious and world renowned Hard Rock International brand – the Seminole…read more →

Environmental Communications: EVERGLADES COALITION CONFERENCE DRAWS WIDESPREAD MEDIA ATTENTION

Environmental Communications:
EVERGLADES COALITION CONFERENCE DRAWS WIDESPREAD MEDIA ATTENTION

CHALLENGE The challenge was to focus public attention on efforts to save the Everglades, especially through the Everglades Restoration Program, as part of the 2009 Everglades Coalition Conference.  Bitner Group organized a successful three-month project to promote the Conference through aggressive publicity and to coordinate media during the meeting for positive exposure of this gathering of 51 Florida allied environmental…read more →

Crisis Management: DEATH OF A CELEBRITY – ANNA NICOLE SMITH STORY GOES GLOBAL

Crisis Management:
DEATH OF A CELEBRITY – ANNA NICOLE SMITH STORY GOES GLOBAL

CHALLENGE The death of Anna Nicole Smith thrust both the Seminole Hard Rock Hotel & Casino and the Seminole Tribe Police Department onto the world stage. A frequent visitor to the property, Smith died at age 39 in her hotel room, where she had been ill for several days. Because the hotel is located on the Hollywood Seminole Reservation, the…read more →